Rare Plants Partnership Unlocks Nutritional Value Of Forgotten Plants: First Field Trials Underway In Morocco

Rare Made Real

Inspired by the seminal work of Dr. Gideon Ladizinsky, a plant pioneer in the 1960s, and his own personal experiences working in Kenya, General Mills’ geneticist and systems biologist Eric Jackson made it his personal mission to apply his expertise and experience to making a difference in the lives of smallholder farmers in the developing world. Through years of personal effort, and later, with support from General Mills’ chief counsel of intellectual property, William Miller, Jackson successfully domesticated a Moroccan oat, Avena magna, retaining the plant’s original nutrient profile, with double the protein, iron and other vitamins compared to common oats, preparing the groundwork for what would become RPP.

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Context Global Development

Context Global Development

Context Global Development® (CGD) is a non-profit organization that leads agricultural and social impact programs worldwide.